3 digital marketing myths debunked by EMARKETER at Possible

The big picture: The digital advertising industry faces a tough 2025, with slowing growth across digital media consumption, ecommerce, and ad spending compared to pre-pandemic and pandemic periods. Marketers can’t afford to base decisions on flawed insights, so EMARKETER analysts Sarah Marzano, Jasmine Enberg, and Evelyn Michell-Wolf, along with CEO Matthias Braun, busted several digital marketing myths at the Possible conference in Miami on Monday.

Myth 1: Search is dead

Reality check: Search is transforming, not disappearing.