The trend: The word “metaverse” became impossible to escape in 2021 as companies across industries laid out plans for the virtual world. In 2022, as tech firms and brands put those plans into action, we’ll get a glimpse into how the metaverse will actually look and function.
A disconnected reality: If 2021’s deluge of announcements showed us anything, it’s that the metaverse will not be the parallel digital realm promised by fiction adventure films like “Ready Player One.” Instead, a variety of tech players will possess and control their own different spaces, laying out their visions for what the metaverse will mean.
Heavy is the head: However, both of these visions heavily rely on the use of virtual reality headsets like those made by Meta-owned Oculus.
How games and brands play in: Video games like Roblox and Fortnite remain power proofs-of-concept for the metaverse, especially when it comes to brand involvement.
Looking forward: If a unified, open virtual world is what you imagine when you think of a metaverse, you’re in for a disappointment. Instead, the next few years will see companies iterate on their own walled-off spaces while looking for ways to integrate advertisers and brands in order to drive revenue.