Click here to see presentation slides.
This holiday season will look drastically different from 2020. The height of the pandemic is behind us and physical stores have reopened. And Prime Day 2021 shifted away from the holiday season to coincide with the return of back-to-school shopping.
So, without the Prime Day boost in sales, what can brands and retailers on Amazon expect for holiday 2021?
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands. They shared strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.
Watch this webinar and learn:
Dani Nadel is president and chief operating officer at Feedvisor. Dani is a recognized marketing and digital expert with more than 20 years of hands-on experience managing nationally recognized consumer and corporate brands. Before joining Feedvisor, Dani was Scholastic’s chief digital marketing officer, clubs and commerce, where she led the company’s digital division and the initiative to transition to technology-enabled reading.
Andrew Altersohn is general manager, enterprise brands at Feedvisor. Andrew works with major brands across advertising and pricing to content and merchandising. Previously, Andrew was CEO of AD/FIN, the only independent SaaS platform for digital media accountability and intelligence. Prior to AD/FIN, Andrew was the North American president of Havas Digital, with earlier leadership roles at digital creative and media agencies including Publicis, Oglivy, and Digitas.
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.