10 Marketing & Sales Trends You Can’t Ignore in 2022 | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Drift

Discover what trends you should know—and ignore—as you ring in the new year. Watch Drift’s Justin Keller, vice president, revenue generation, and Mark Kilens, vice president, content and community, for a deep dive into the predictions and best practices that revenue teams are building their strategies around in 2022.

Watch this webinar and learn:

  • How buyer expectations are changing the face of martech, and what that means for B2B marketing and sales leaders
  • The secret to improving marketing and sales productivity, processes, and pipeline velocity
  • How to differentiate your digital experience to wow buyers, increase conversions, and grow revenue


Mark Kilens is vice president, content and community at Drift. In his role, Mark leads the content, creative, and events teams. Mark oversees Drift’s community, Drift Insider, which has 45,000+ members, and Drift’s RevGrowth and HYPERGROWTH events.

Justin Keller is vice president, revenue generation at Drift. Justin is an award-winning B2B marketer who is disrupting the B2B marketing status quo. For the past 16 years, he has been building tech brands and marketing programs that people love.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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